The Importance of Sustainable Fashion in the Fabletics Brand

The Importance of Sustainable Fashion in the Fabletics Brand

The fashion industry has come under scrutiny in recent years for its detrimental effect on the environment. It is estimated that the fashion industry is responsible for 8-10% of global carbon emissions, and it is the second most polluting industry in the world. As more consumers become aware of the environmental impacts of the fashion industry, they are demanding more sustainable options. As a result, many fashion brands are making a commitment to sustainability. One such brand is Fabletics, which is leading the way in sustainable fashion.

Fabletics is an activewear brand founded in 2013 by Kate Hudson, co-founder of JustFab Inc. The brand is dedicated to creating fashionable and high-quality activewear for women, without sacrificing sustainability. Fabletics is committed to using sustainable materials, reducing its environmental impact, and supporting local communities.

One way Fabletics is making fashion more sustainable is by using recyclable materials. The company has committed to using recycled materials in all of its products, including recycled polyester, recycled cotton, and recycled nylon. This helps to reduce the amount of waste generated by the fashion industry, as well as reducing the amount of resources needed to create new materials.

Fabletics also has a commitment to reducing its carbon footprint. The company has implemented several initiatives to reduce their energy usage, such as using LED lighting in their stores, switching to renewable energy sources, and using energy-efficient machines and equipment. These initiatives have helped the company reduce its carbon emissions by 45%.

In addition to reducing their environmental impact, Fabletics is also committed to supporting local communities. The company has partnered with several organizations around the world to help give back to the communities they serve. This includes providing access to education, healthcare, and other services to people in need. Fabletics is also working to create job opportunities in local communities and to support local businesses.

Fabletics is leading the way in how fashion can be sustainable. From using recycled materials to reducing their carbon footprint and supporting local communities, the company is showing that fashion can be both fashionable and sustainable. As more and more fashion brands follow in Fabletics’ footsteps, the fashion industry will become more sustainable and environmental friendly.