How Gymshark Became the Fastest-Growing Fitness Brand in the World
Gymshark is a fitness apparel and lifestyle brand that has grown from a small British start-up to one of the most successful fitness brands in the world. Founded in 2012 by Ben Francis, a 19-year-old student from Birmingham, England, the company has experienced immense success in the past few years, with sales reaching £100 million in 2018. How did Gymshark become the fastest-growing fitness brand in the world?
Focus on Millennials and Gen Z
Gymshark’s focus on millennials and Gen Z (born in the late 1990s to early 2000s) has been one of the most important factors in its success. These demographics are the largest consumers of fitness apparel and they have a strong affinity for Gymshark’s products. The brand has a strong presence on social media platforms, such as Instagram and YouTube, which have enabled it to reach a large audience of young people. Gymshark also leverages influencer marketing, which has helped to create an engaged community of followers and brand advocates.
High Quality Products and Innovative Designs
Gymshark has created a range of high quality products that are designed for performance and comfort. Its innovative designs are often inspired by popular trends and the brand has developed a unique style that is instantly recognizable. Gymshark pays attention to detail and has invested in the latest fabrics and technologies, such as its patented ‘Flexweave’ fabric, which helps to create garments with superior breathability, flexibility, and durability.
Highly Engaged Community
Gymshark has also managed to cultivate a highly engaged community of followers and brand advocates who are passionate about the brand. This has been achieved through a combination of social media campaigns, influencer marketing, and events. Gymshark has also been active in the fitness world, sponsoring events such as the CrossFit Games and partnering with fitness professionals, including Nikki Blackketter and Steve Cook.
Excellent Customer Service
Finally, Gymshark has been praised for its excellent customer service. The brand offers a range of delivery options and has a no-hassle returns policy. Gymshark is also known for its commitment to its customers, with a team of customer service personnel available to answer questions and help customers with their orders.
Conclusion
Gymshark has successfully become the fastest-growing fitness brand in the world by focusing on millennials and Gen Z, creating high quality products with innovative designs, cultivating a highly engaged community, and providing excellent customer service. The brand’s success is a testament to the hard work and dedication of its founder, Ben Francis, and its team of employees.